Purina online store
The official Purina online store in Russia, built on Magento: cat and dog food and treats, veterinary diets, promo packs and a loyalty program.
Overview
shop.purina.ru is the official Purina online store in Russia: dry food, wet food and treats for cats and dogs, veterinary diets, cat litter and feeding advice. The catalogue can be browsed by pet type or by brand: Pro Plan, Cat Chow, Felix, Gourmet, Purina ONE and others.
The home page has a promo slider, tiles for key product lines and a “Your pet will love it” block that switches between popular products, dog food and cat food. Customers can set the quantity and add items to the cart right from the list. Store benefits include free delivery and a loyalty program with points.
The product page is the richest part of the store: a gallery, flavour and pack size options, price, quantity, stock status, delivery and pickup details, a description, a product video, a “Don’t forget to buy” block with related products, a specification table (ingredients, feeding guidelines) and reviews.
The store is built on Magento (PHP, MySQL), with a JavaScript, TypeScript and Less front-end and a responsive layout. From 2017 to 2019 we took part in the development and support of the project.