T2 merch online store

brand-shop.t2.ru is the official merch store of the mobile operator T2: branded clothing, accessories and useful items for subscribers, employees and teams.

The store is built on a headless architecture: a Next.js storefront, a BFF (Backend for Frontend) layer and Magento 2 as the e-commerce core — catalogue, prices, stock, cart and orders. The BFF combines data from Magento and internal T2 services into responses shaped for each screen, so the storefront stays fast and the backend does not waste resources on extra requests.

The signature feature is exchanging minutes and gigabytes for a discount: a T2 subscriber turns unused plan balance into a discount on merch right on the site. The home page has an interactive showcase, the catalogue has basic and premium lines, filters and favourites, and the mobile version is crafted as carefully as the desktop one.

The infrastructure is built for high load during drops and promotions: services run on Kubernetes, traffic is distributed by a load balancer, and applications scale horizontally.

The project launched in 2026. We now support and develop the store: shipping new collections and features and keeping it stable and fast.